Individuals
91% of personal goals are abandoned, most within weeks. 80% of New Year resolutions quit by February. The average goal survives under three months.
The private AI mentor that turns intention into action.
NudgiFi is an on-device, hyper-personalized Behaviour AI for
personal success, mental wellbeing and workplace performance. It quietly learns how you live — your rhythms, contexts and goals — and delivers the right nudge at the right moment. All of its intelligence runs on your phone. Nothing about your life ever leaves it.
The problem
The barrier was never knowledge or motivation —
it's the absence of the right nudge, at the right moment, day after day.
91% of personal goals are abandoned, most within weeks. 80% of New Year resolutions quit by February. The average goal survives under three months.
1.7M people sit on NHS mental-health waiting lists in England — up to 658 days to be seen. NudgiFi is everyday, evidence-based support, never a crisis or therapy service, built to fill the gap while millions wait.
Poor wellbeing costs UK employers £51bn a year. Existing programs reach only ~23% of staff and don't change behaviour — yet every £1 invested in effective support returns £4.70.
Sources: Wiseman; Drive Research/Forbes Health–OnePoll; BMA/NHS England; CQC 2025; Deloitte, Mental Health & Employers 2024.
The solution
NudgiFi delivers personalised behavioural nudges entirely on-device, with no user data ever sent to the cloud. Powered by a patent-pending 4-component Adaptive Learning Engine that learns your timing, your voice, your goals and your context - simultaneously.
Product demos
Two short walkthroughs recorded from the working prototype — the real system, not a mock-up.
How the companion observes context, learns your patterns and delivers timely, personalised nudges through your day.
A closer look at how NudgiFi personalises itself over time — timing, tone, goals and context — entirely on-device.
Legacy vs. NudgiFi
NudgiFi solves digital overload and poor self-regulation by delivering personalised behavioural nudges entirely on-device, with no user data sent to the cloud — built for privacy-conscious people and early adopters of smart glasses and wearables.
Legacy apps
NudgiFi Behaviour AI · Patent-pending
One platform, three arenas
B2C core
Focus, habits and goals — context-aware nudges that fit the shape of your real day, so intentions actually become action.
Clinical CBT
Grounded in CBT, ACT and Motivational Interviewing. A private companion for the moments between sessions — support, never a substitute for care.
B2B enterprise
The same engine, deployed for teams with privacy by design — the employer never sees the data. Measurable engagement, structurally trustworthy.
Always-on form factor: the "Life Log" timeline and NudgiFi smart glasses — eyes and ears for the companion, private by design.
Under the hood · Patent-pending
Most assistants wait to be asked. NudgiFi learns four things about you simultaneously — and gets measurably better with every interaction.
Learns when you're most receptive to a nudge — and when to stay silent — so guidance arrives when it can actually change behaviour.
Learns: the right moment
Adapts tone, wording and style to what motivates you — supportive, direct, playful — by learning from how you respond.
Learns: the right voice
Discovers the goals behind your behaviour — even ones you haven't articulated — and anticipates what you're working toward next.
Learns: the right goal
Builds a deep model of your daily rhythms — places, routines, social contexts — so every nudge is grounded in the reality of your day.
Learns: the right context
How it works
Parallel classifiers evaluate activity and visual state — local context, nothing leaves the device.
The patent-pending Adaptive Engine decides nudge timing with its 4-component decision logic.
A contextual intervention is delivered without a cloud roundtrip.
Encrypted personalisation updates are stored securely on-device.
100% Local Processing
AES-256 Encrypted
Works Offline
Zero Cloud API Costs
Privacy architecture
Most AI companions upload your life to someone else's servers. NudgiFi is architected the opposite way: the AI comes to your data, your data never goes to the AI.
Why now
What required the cloud in 2023 now runs privately in your pocket. Zero cloud inference costs.
The EU AI Act and US state bans restrict cloud AI therapy — privacy-first architecture is now mandatory, not optional.
Smart glasses normalised always-on eyewear, but lack a useful, private software layer. That intelligent layer is exactly what NudgiFi provides.
Our insight
Real behaviour change requires seeing what you see and hearing what you hear. Users won't grant that intimacy to ad-based business models. Big Tech's ad economics structurally conflict with on-device privacy — NudgiFi processes everything locally, earning unmatched user intimacy.
Traction & momentum
Product MVP
Working Android & iOS MVP achieving sub-300ms latency.
IP protection
GB 2513024.6 filing for the Adaptive Learning Engine.
User validation
A Customer Advisory Board guiding daily iteration.
Demand proof
UK primary research validation plus signed intent from enterprises.
R&D + academia
Original 3-tier taxonomy on JITAI privacy, UNIVPM VRAI Lab research tie-up.
Compute partners
Secured access to the CINECA
SUPER-computer cluster in Bologna.
Join the waitlist for early access, and follow the journey from working prototype to launch.